One relationship.
Hundreds of dealers.
Infrastructure that scales your dealer network. One integrated partnership replaces hundreds of individual dealer accounts and a fragmented commission trail.
Scale without the overhead.
One AR Account
Consolidated invoicing and payment across hundreds of dealer relationships. Reduced accounting overhead, scaled distribution.
Volume Conversion
Dedicated inside sales actively pulling out-of-group purchasing into your programs. We work as thought partners with your channel team, not just order-takers. Strata invests in the conversion, not just the onboarding.
Training at Scale
The leading FE&S LMS with proprietary dealer education and vendor training. When dealers know your product, they quote with confidence.
Multi-Segment Reach
Your product gets in front of dealers across every FE&S segment. Brick and mortar, design and build, hospitality, government, e-commerce. One partnership, every channel.
Brands that invest in dealers
who invest in them.
The Preferred Partner Program is where select vendors unlock enhanced margin tiers, amplified co-op marketing, and dedicated inside sales coverage in exchange for deeper strategic alignment.
Preferential pricing tiers.
Tier structures individual dealers cannot negotiate alone, made available to the entire Strata network.
Co-op marketing that lands.
Education support and co-op marketing resources reaching every dealer rep through the Partner Hub.
Inside sales drives volume.
A full-time Strata sales team actively converting out-of-group purchasing into in-group savings for your products.
Numbers vendors put
their name next to.
Real outcomes from manufacturers in the program. Awaiting two to three named vendor quotes with growth metrics.
Brands already in the network.
A snapshot of the manufacturers who've chosen to grow with Strata.
130 manufacturer programs, already negotiated. 125 traditional vendors, 15 specialty partners.
Exclusive vendor relationships not available through any other channel.