Members-only commercial refrigeration and cooking equipment, sold only by authorized Strata GPO dealers. A modern interpretation of valor, honor, dignity, strength. Engineered to give independents margin protection in high-commoditization categories.
Essential commercial
refrigeration and cooking.
A focused refrigeration and cooking portfolio covering the categories dealers sell most, engineered for reliability, backed by category-leading warranties.
Reach-Ins
Single, double, and triple section reach-in refrigerators and freezers for high-volume operations.
Undercounters
Compact undercounter refrigerators and freezers engineered for tight-footprint installations.
Prep Tables
Sandwich, pizza, and mega-top prep tables with refrigerated bases for everyday kitchen use.
Cooking
Ranges, fryers, griddles, and cooking equipment built for high-volume commercial service.
Combi & Convection
Programmable cooking equipment for kitchens that demand consistency at scale.
Specialty
Back-bar, merchandisers, worktop refrigeration, and specialty cooking pieces rounding out the line.
Backed by warranties competitive
with top-tier brands.
Category-leading coverage engineered into every unit.
Parts & Labor
Standard two-year parts & labor coverage on every Valyr refrigeration unit, handled through Strata's authorized dealer network.
Compressor
Extended compressor coverage exceeding most independent brand warranties in the category, peace of mind where reliability counts.
Support
Stateside warranty claims and parts support. One call, not a routing tree. Backed by the Strata member services team.
Refrigeration coverage applies to all Valyr refrigeration units. Cooking warranty terms vary by category, all units exceed standard independent-brand coverage in the segment.
When customers buy Valyr,
they buy it from you.
Your margin. Protected.
Engineered into categories where brand-name equipment doesn't differentiate. You own the margin because nobody else can price against you.
No online sellers.
Authorized Strata dealers only. Customers can't shop the same product elsewhere, they buy from the dealer who sold them the kitchen.
You own the customer.
Strata handles sourcing, quality control, and logistics behind the scenes. The relationship, the fulfillment, and the repeat business stay with you.