Built for dealers.
Built to grow.
Passionate about your business and the lives that depend on it. Thought partners in your growth, not just a purchasing group. We help you transform what you build, what your team earns, and what your family inherits.
"Champion for the collective."
Decades of foundation.
One acceleration.
Strata's been part of the foodservice equipment industry for decades. What changed in 2023 was the commitment to technology, capability, and long-term dealer advantage.
Excell Marketing era.
Strong vendor partnerships, dealer-centric support, and the trust-based relationships that still define the Strata network today.
Strategic acquisitions. Technology investment.
Private equity partnership. Organizational restructure. Infrastructure investment. The 2023 rebrand to Strata GPO marked the shift from traditional co-op to modern platform.
Six platforms, one Member Portal.
Central Ordering Platform launched. Rebate reconciliation automated at the SKU level. LMS, Partner Hub, and Preferred Partner Program live. Dedicated dealer leadership team. 350+ members, 97% retention.
Other groups cut costs.
We invest in capabilities.
Private equity backing gives Strata capital and decision speed that traditional co-ops can't match. Capital is deployed into dealer capabilities, not corporate overhead.
Invested in you.
Capital deployed toward member capabilities, not corporate overhead. Technology that gets better every year.
Decisions move faster.
No board approval cycles. Faster decisions. Faster feedback loops. Faster iteration on the tools dealers actually use.
Built to lead the market.
Not a group hoping to survive. Long-term commitment. Relationships that compound over years, not quarters.
The team behind Strata.
People who understand dealer operations because most of them have lived them.
John Perruccio
Chief Executive Officer
Keith Kelly
Executive Vice President
Andrew Meyer
Chief Financial Officer
Emma Stamm
VP Sales & Marketing
Trevor Peach
Marketing Director
Corrina Kelly
Director of Resources
The relationships that
make the network work.
NAFEM
North American Association of Food Equipment Manufacturers, active member.
MAFSI
Manufacturers' Agents Association for the Foodservice Industry, associate.
Always Food Safe
Food safety certification and training partner.
FEDA
Foodservice Equipment Distributors Association affiliation, building shared standards for the dealer channel.