It was just one year ago that Strata Group Purchasing Organization rebranded. In that time, it has transformed in many ways — all to better serve its dealer members and vendor partners.
Strata has streamlined its operations, increased access to industry-leading suppliers, invested in technology, and built a team of subject matter experts who are accessible and ready to help.
How is Strata different from other GPOs?
For one, we welcome dealers of all sizes, with our dealer base ranging from $500K to $100M in volume. Everyone starts somewhere and for the larger dealers, they likely had someone guiding them on their journey. We are here to provide that guidance.
Alyssa Auerbach, VP of Member Services, notes the organization takes a hands-on approach where team members speak industry language and many hold CFSP certification.
Our business development team is always traveling to meet with dealers, in person, at their place of business.— Alyssa Auerbach, VP Member Services
Being privately owned allows Strata to provide additional incentives above and beyond vendor rebates, funded by Strata. The organization also finances technology investments through private equity sponsorship rather than member funding.
Our new portal offers dealers and vendors unprecedented access to real-time data and interactive tools, unlike anything previously available in the FE&S buying group space.
Lesser-known facts about Strata
The organization maintains a diverse dealer base that insulates it from certain pitfalls. Members include traditional brick-and-mortar operations, e-commerce focused dealers, design-build specialists, and distributors.
Program economics are on par with other buying groups' economics and sometimes, even superior. Once they're here, they're home. We're not a stepping stone to another buying group.