Denver, CO — February 2026 — Strata Group Purchasing Organization (Strata GPO) today announced the appointment of Keith Kelly as Executive Vice President and Emma Stamm as Vice President of Sales and Marketing. These strategic hires reaffirm Strata's commitment to being a strategic business partner — providing our members with proprietary technology solutions, enhancements to operational efficiency, and the creation of new opportunities to increase margins.
Strata is not a traditional buying group. Our focus is on developing technology to enhance margins, improve operational efficiency, and create sustainable growth for our members; both dealers and manufacturers alike. Keith and Emma each bring deep, complementary expertise — Keith across the dealer and manufacturer landscape, and Emma across sales and marketing — that directly supports our mission.— John Perruccio, CEO
Based in Denver, Kelly brings a rare combination of leadership experience across the dealer channel, manufacturing, private equity, and global organizations — a perspective that aligns directly with Strata's partner-driven model.
His career includes serving as President of TAKKT Foodservices (Hubert and Central), where he led a true omni-channel distribution and dealer platform encompassing street sales, chain accounts, e-commerce, project and bid/contract business, across both equipment and smallwares, OEM and private-label offerings. He has also served as President of Tundra (Tundra, FMP, and KNG), Chief Development Officer at New Mountain Capital, and President of Ice-O-Matic.
Kelly's experience spanning large enterprises, entrepreneurial organizations, and private-equity environments equips Strata with a leader uniquely positioned to help members improve profitability while simplifying operations.
I'm excited to join the Strata team. Strata offers a differentiated model built on technology, talent, and smart market positioning. It's designed to help dealers grow profitably and operate more efficiently. I've spent my career working across manufacturing and the dealer channel, and that perspective allows me to create value for everyone in the equation. Strata is poised for significant growth, and I look forward to helping make that happen.— Keith Kelly, EVP
Stamm joins Strata with a proven record of building revenue engines and leading growth initiatives in competitive commercial environments. She is known for aligning sales strategy, marketing positioning, and operational systems to drive measurable performance — a critical capability as Strata continues to scale its technology-enabled service model.
Stamm has held senior leadership roles at Nemco Food Equipment, Lakeside Manufacturing, and Gustave A. Larson, spanning sales, marketing, and solutions management. Her leadership style emphasizes clarity, execution, and partnership, helping organizations translate strategy into profitable, repeatable outcomes.
I'm energized by the opportunity to work with some of the brightest minds in our industry to help our members grow stronger, more profitable businesses. Strata delivers a unique technology infrastructure, a strong foundation, and a rockstar team.— Emma Stamm, VP Sales & Marketing
In her first year, Stamm's focus is on strengthening the integration of sales and marketing, refining how Strata articulates its value, and implementing scalable systems that improve the experience and results for members.