The industry's fastest-growing FE&S buying group.
Better technology. Stronger partnerships. Higher margins. One partnership replaces 400+ individual vendor relationships — without changing who you are.
Four ways your margin works harder
inside Strata.
Most buying groups negotiate pricing. We built the infrastructure that turns collective scale into individual advantage on every quote.
Enhanced Margin
Group-negotiated pricing tiers typically reserved for the largest national accounts — without the headcount.
Amplified Marketing
Professional assets branded to your dealership, co-op dollars from preferred vendors, deploy on demand.
Price-Match Protection
Competitive specification protection. You stay sharp on deals that matter without racing to the bottom.
Dedicated Sales
A full-time inside sales team actively converting out-of-group purchasing into in-group savings for you.
Built to move faster.
Investing where others cut.
Decisions in days, not quarters.
Privately held and PE-backed. No board cycles, no public-market optics — program changes reach dealers in days, not next fiscal year.
Technology we build ourselves.
The Member Portal, ordering platform, and rebate engine are proprietary — engineered in-house. Not vendor-dependent. Not member-funded.
Investment in capability.
Capital gets deployed into tools, talent, and programs that compound dealer advantage every year — not cost cuts, not overhead.
Not all buying groups
are created equal.
ⓘ Comparison reflects publicly available information from traditional FE&S co-op GPOs as of 2026.
Your independence.
Our infrastructure.
You already run a legitimate dealership. You compete like a national account but you don't get paid like one. You don't need to change who you are — you need the leverage national chains already have.
Three pressures squeezing
independent dealers right now.
Tier-based pricing favors scale.
National accounts get tiers you can't touch. Margin pressure limits investment in growth — staff, tech, showroom, everything.
Vendor management steals time.
Programs change constantly. Factory coordination eats hours every week. Your team juggles dozens of portals instead of selling.
The best brands are gated.
Manufacturers limit dealer access. The best programs are relationship-gated. Building relationships from scratch takes time you should spend selling.
Pricing, time, and access —
solved on day one.
Built for the full range
of independent dealers.
Members include brick & mortar showrooms, design & build firms, hospitality specialists, government contractors, and e-commerce operators. Revenue ranges across the network — and the platform scales with any of them.
Brick & Mortar
Showroom-based dealers serving local restaurants, foodservice operators, and institutional customers.
Design & Build
Firms leading full kitchen design, specification, and installation for new construction and renovations.
Hospitality & Govt.
Specialists serving hotels, senior living, healthcare, and government contract work.
E-Commerce
Online and hybrid dealers who need vendor access and rebate infrastructure without losing digital agility.
Why 97% of members
stay members.
One relationship.
Hundreds of dealers.
Strata isn't a middleman. We're the infrastructure that scales your dealer network — a cost-effective channel to reach independent dealers through one integrated partnership.
Scale without the overhead.
One AR Account
Consolidated invoicing and payment across hundreds of dealer relationships. Reduced accounting overhead, scaled distribution.
Volume Conversion
Dedicated inside sales actively pulling out-of-group purchasing into your programs. Strata invests in the conversion, not just the onboarding.
Training at Scale
The only FE&S LMS with proprietary dealer education and vendor training. When dealers know your product, they quote with confidence.
Network Ready
Decades of dealer relationships across every FE&S segment — brick & mortar, design & build, hospitality, government, e-commerce.
Brands that invest in dealers
who invest in them.
The Preferred Partner Program is where select vendors unlock enhanced margin tiers, amplified co-op marketing, and dedicated inside sales coverage in exchange for deeper strategic alignment.
Preferential pricing tiers.
Tier structures individual dealers cannot negotiate alone, made available to the entire Strata network.
Co-op marketing that lands.
Education support and co-op marketing resources reaching every dealer rep through the Partner Hub.
Inside sales drives volume.
A full-time Strata sales team actively converting out-of-group purchasing into in-group savings for your products.
Brands already in the network.
A snapshot of the manufacturers who've chosen to grow with Strata.
140+ manufacturer programs already negotiated · 125 traditional vendors · 15 specialty partners
Technology that
gets out of your way.
Six proprietary tools, unified inside one Member Portal. Built for dealers by people who understand the dealer's day. Available to every member from day one — no tiers, no extra fees.
Central Ordering Platform
Strata becomes dealer of record. Access brands independents can't reach alone.
Rebate Reconciliation
SKU-level, real-time, bi-weekly payments. Fastest turnaround in the market.
Bill Pay
Consolidated payables. Automated documentation. Full audit trail.
Partner Hub
Marketing assets branded to your dealership, ready on demand.
Preferred Partner Program
Enhanced margin. Amplified marketing. Price-match protection. Dedicated sales.
Learning Management (LMS)
Proprietary FE&S education + vendor training, all in one place.
Access brands that don't work
with independents directly.
Strata becomes the dealer of record. Orders flow through one unified portal. No credit checks. No account setup friction. Full rebate credit retained. Your ERP integration stays intact — your ordering process doesn't change.
Every dollar. Every SKU.
Every two weeks.
Proprietary reconciliation technology audits every transaction at the invoice level. Data refreshes every 30 minutes, 24 hours a day. Bi-weekly payments — fastest turnaround in the market. No period-end guessing. No errors slipping past.
One flow replaces
dozens of vendor portals.
Consolidated vendor payables, automated documentation, full audit trail. Your team stops chasing invoices across dozens of systems. No manual invoice matching required.
The only FE&S LMS with
proprietary & vendor training.
24/7 vendor-specific training accessible to every dealer rep. Self-paced, completable between jobs. Proprietary courses built for dealer reps. CFSP certification materials at member rates.
Your brand.
Professional marketing. Today.
Professionally designed marketing and sales assets, branded to your dealership. Ready to deploy on demand. Available to every rep from day one. No agency required.
Brands that invest in dealers
who invest in them.
Preferred Partner is where select vendors unlock enhanced margin tiers, amplified co-op marketing, price-match protection, and dedicated inside sales coverage in exchange for deeper strategic alignment with Strata dealers.
Technology investment
that compounds.
Every year, more capability. Here's what we're building next. These items are in development and are not yet live capabilities.
Predictive Intelligence
AI-powered insights for rebate tracking and smarter vendor selection, based on your purchasing patterns.
More Vendors on COP
Continued expansion of manufacturers available through the Central Ordering Platform.
Better Visibility
Shipment tracking, procurement workflows, and category-level market intelligence.
Smarter Training
LMS course recommendations matched to what your team sells most.
Exclusive commercial refrigeration, sold only by authorized Strata GPO dealers. A modern interpretation of valor — honor, dignity, strength — engineered to give independents a refrigeration line with built-in margin protection.
Essential commercial
refrigeration.
A focused refrigeration portfolio covering the categories dealers sell most — engineered for reliability, backed by category-leading warranties.
Reach-Ins
Single, double, and triple section reach-in refrigerators and freezers for high-volume foodservice operations.
Undercounters
Compact undercounter refrigerators and freezers engineered for tight-footprint installations and prep stations.
Prep Tables
Sandwich, pizza, and mega-top prep tables with refrigerated bases built for everyday commercial kitchen use.
Specialty
Back-bar, merchandisers, worktop refrigerators, and specialty units rounding out the line.
Backed by warranties competitive
with top-tier brands.
Category-leading coverage engineered into every unit.
Parts & Labor
Standard two-year parts & labor coverage on every Valyr refrigeration unit, handled through Strata's authorized dealer network.
Compressor
Extended compressor coverage exceeding most independent brand warranties in the category — peace of mind where reliability counts.
Support
Stateside warranty claims and parts support. One call, not a routing tree. Backed by the Strata member services team.
When customers buy Valyr,
they buy it from you.
Your margin. Protected.
Engineered into categories where brand-name equipment doesn't differentiate. You own the margin because nobody else can price against you.
No online sellers.
Authorized Strata dealers only. Customers can't shop the same product elsewhere — they buy from the dealer who sold them the kitchen.
You own the customer.
Strata handles sourcing, quality control, and logistics behind the scenes. The relationship, the fulfillment, and the repeat business stay with you.
Champion for
the collective.
Built to meet members where they are, and get them to where they want to be. Trust, transparency, fairness — foundational values in a category that has lost them.
Decades of foundation.
One acceleration.
Strata's been part of the foodservice equipment industry for decades. What changed in 2023 was the commitment to technology, capability, and long-term dealer advantage.
Excell Marketing era.
Strong vendor partnerships, dealer-centric support, and the trust-based relationships that still define the Strata network today.
Strategic acquisitions. Technology investment.
Private equity partnership. Organizational restructure. Infrastructure investment. The 2023 rebrand to Strata GPO marked the shift from traditional co-op to modern platform.
Six platforms, one Member Portal.
Central Ordering Platform launched. Rebate reconciliation automated at the SKU level. LMS, Partner Hub, and Preferred Partner Program live. Dedicated dealer leadership team. 400+ members, 97% retention.
Other groups cut costs.
We invest in capabilities.
Private equity backing gives Strata capital and decision speed that traditional co-ops can't match. Capital is deployed into dealer capabilities — not corporate overhead.
Invested in you.
Capital deployed toward member capabilities, not corporate overhead. Technology that gets better every year.
Decisions move faster.
No board approval cycles. Faster decisions. Faster feedback loops. Faster iteration on the tools dealers actually use.
Built to lead the market.
Not a group hoping to survive. Long-term commitment. Relationships that compound over years, not quarters.
The team behind Strata.
People who understand dealer operations because most of them have lived them.
John [placeholder]
Chief Executive Officer
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Andrew [placeholder]
[Title]
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David Hodges
Director of Marketing
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Full team
Dealer leadership, sales, vendor relations, and the engineering team behind the Member Portal. See the full team →
The relationships that
make the network work.
NAFEM
North American Association of Food Equipment Manufacturers — active member.
MAFSI
Manufacturers' Agents Association for the Foodservice Industry — associate.
Always Food Safe
Food safety certification and training partner.
Middleby
Strategic manufacturer partnership across the Middleby portfolio.
How dealers win.
In their own words.
Deep dives on buying groups, rebate reconciliation, technology investments, and the practical economics of dealer growth. Written for dealers, not for search engines — though it works for both.
How Technology Investments Separate Modern GPOs From Traditional Co-ops
A plain-English explanation of what FE&S dealers should expect from a buying group's tech stack in 2026 — and what they shouldn't settle for.
Read the articleHow to Evaluate a Buying Group: 10 Questions That Matter
A dealer's-eye checklist for evaluating any GPO — and what separates groups that negotiate pricing from groups that build infrastructure.
Read the articleThe Real Cost of Quarterly Rebates: What Dealers Leave on the Table
Why period-end rebate estimates miss dollars. How SKU-level, bi-weekly reconciliation changes what dealers actually collect.
Read the articleThese route to dedicated landing pages under /go/*. Linked here as placeholder anchors until campaign URLs are finalized.
See Strata with
your numbers in mind.
In 60 seconds, we'll generate a personalized demo environment, route you to the right rep, and get a 20-minute walkthrough on the calendar. No generic pitch — every demo is tailored to your dealership profile.
Four steps.
Zero pressure.
Share a few details
Tell us about your dealership — name, revenue range, dealer type. 60 seconds, 5 fields.
We generate your demo
Our system creates a personalized demo environment tuned to your dealer profile.
A rep is assigned
Your dedicated Strata rep is auto-assigned. You'll get their name, photo, and calendar link.
Walk through together
20-minute live walkthrough of the Member Portal with your rep. Confidential. No commitment.
Start your demo.
We'll use this to match you with the right rep and pre-load your demo with the relevant dealer profile.
What happens when you submit.
A unique, tokenized demo URL is generated in the Strata platform backend.
Your dealer type selects the right deck variant — the platform tailors content automatically.
Auto-routed based on dealer type, revenue, and territory. You'll get their calendar link instantly.
ⓘ This panel is illustrative — end users see the Thank You page, not the pipeline.
Confidential. No commitment.
Just a real conversation.
Confidential
Your information never leaves the Strata sales team. Not sold, not shared, not aggregated.
20 Minutes
Short enough to fit between jobs. Long enough to show real value.
No Obligation
If we're not the right fit, we'll tell you. If we are, we show you specific dollar impact.
Your demo is
ready.
A personalized demo environment has been created just for you. Your rep has been notified. Book a walkthrough at a time that works, and we'll see you there.
Tap below to book your 20-minute walkthrough with David Hodges. Your demo URL will be shared during the call and emailed to you after.
📅 Book your walkthroughIn the meantime:
20 minutes.
Your numbers. Our model.
A confidential fit conversation. No pressure. No obligation. If we're the right partner, we'll show you specific dollar impact based on your vendors and volume.
Send us a note.
The industry's fastest-growing FE&S buying group.
Independent dealers access 140 manufacturer programs, bi-weekly rebates, and a team that actually picks up the phone — without the politics of a traditional co-op.
Enhanced Margin
Preferential pricing tiers individual dealers can't negotiate alone.
Amplified Marketing
Education support and co-op marketing from preferred vendors.
Price-Match Protection
Protection in competitive specification situations.
Dedicated Sales
Inside sales converting out-of-group purchasing into savings.
Get the full story.
We'll send you the Strata overview plus a personalized demo invite.
Not all buying groups are created equal.
Member
login.
Existing Strata members sign in to the Member Portal to access ordering, rebates, billing, LMS, Partner Hub, and Preferred Partner Program.
This page is a
placeholder.
This anchor represents one of the /go/* landing pages. Final copy and URL slug to be finalized with Dave.