The industry's most independent FE&S buying group.
Better programs. Real results. Without the complexity. One partnership replaces 400+ individual vendor relationships, without changing who you are.
Four ways your margin works harder
inside Strata.
Most buying groups negotiate pricing. We built the infrastructure that turns collective scale into individual advantage on every quote.
Enhanced Margin
Pricing tiers usually reserved for the biggest national accounts. Margin you can reinvest in your team, your space, your customers.
Amplified Marketing
Marketing assets branded to your dealership. Co-op dollars from preferred vendors. Quotes go out faster, with the polish your customers expect.
Rebate Reconciliation
SKU-level data capture. Bi-weekly payments, fastest in the market. Every dollar audited by a dedicated rebate team.
Dedicated Sales
A full-time inside sales team that works for you, not a call center. Identifying growth opportunities and recovering revenue across your accounts.
Hundreds of millions in combined buying power.
The leverage of the biggest names in foodservice. Without changing who you are.
Not a buying group hoping to survive.
Built to lead the market.
Decisions in days, not quarters.
No board cycles. No public-market optics. Program changes reach dealers in days, not next fiscal year.
Funded by PE. Not by your rebates.
Capital investments are funded 100% by PE ownership, not members nor their rebate dollars. Every tool we ship is built in-house, with zero member dollars at risk.
100% indemnification.
Strata absorbs the financial risk of its own technology investment and strategic initiatives, not its members. We invest like thought partners who understand the dealer's day.
Innovation accelerated.
AI tools, platform growth, and infrastructure expansion are accelerated at Strata due to PE sponsorship. Co-ops rely on licensed technology partners they cannot control or change at the speed the market demands.
Not all buying groups
are created equal.
ⓘ Comparison reflects publicly available information from traditional FE&S co-op GPOs as of 2026.
Your independence.
Our infrastructure.
You already run a legitimate dealership. You compete like a national account but you don't get paid like one. You don't need to change who you are, you need the leverage national chains already have.
Three pressures squeezing
independent dealers right now.
Tier-based pricing favors scale.
National accounts get tiers you can't touch. Margin pressure limits investment in growth, staff, tech, showroom, everything.
Vendor management steals time.
Programs change constantly. Factory coordination eats hours every week. Your team juggles dozens of portals instead of selling.
The best brands are gated.
Manufacturers limit dealer access. The best programs are relationship-gated. Building relationships from scratch takes time you should spend selling.
Pricing, time, and access ,
solved on day one.
Built for the full range
of independent dealers.
Members include brick & mortar showrooms, design & build firms, hospitality specialists, government contractors, and e-commerce operators. Revenue ranges across the network, and the platform scales with any of them.
Brick & Mortar
Showroom-based dealers serving local restaurants, foodservice operators, and institutional customers.
Design & Build
Firms leading full kitchen design, specification, and installation for new construction and renovations.
Hospitality & Govt.
Specialists serving hotels, senior living, healthcare, and government contract work.
E-Commerce
Online and hybrid dealers who need vendor access and rebate infrastructure without losing digital agility.
Why 97% of members
stay members.
One relationship.
Hundreds of dealers.
Infrastructure that scales your dealer network. One integrated partnership replaces hundreds of individual dealer accounts and a fragmented commission trail.
Scale without the overhead.
One AR Account
Consolidated invoicing and payment across hundreds of dealer relationships. Reduced accounting overhead, scaled distribution.
Volume Conversion
Dedicated inside sales actively pulling out-of-group purchasing into your programs. We work as thought partners with your channel team, not just order-takers. Strata invests in the conversion, not just the onboarding.
Training at Scale
The leading FE&S LMS with proprietary dealer education and vendor training. When dealers know your product, they quote with confidence.
Multi-Segment Reach
Your product gets in front of dealers across every FE&S segment. Brick and mortar, design and build, hospitality, government, e-commerce. One partnership, every channel.
Brands that invest in dealers
who invest in them.
The Preferred Partner Program is where select vendors unlock enhanced margin tiers, amplified co-op marketing, and dedicated inside sales coverage in exchange for deeper strategic alignment.
Preferential pricing tiers.
Tier structures individual dealers cannot negotiate alone, made available to the entire Strata network.
Co-op marketing that lands.
Education support and co-op marketing resources reaching every dealer rep through the Partner Hub.
Inside sales drives volume.
A full-time Strata sales team actively converting out-of-group purchasing into in-group savings for your products.
Numbers vendors put
their name next to.
Real outcomes from manufacturers in the program. Awaiting two to three named vendor quotes with growth metrics.
Brands already in the network.
A snapshot of the manufacturers who've chosen to grow with Strata.
130 manufacturer programs, already negotiated. 125 traditional vendors, 15 specialty partners.
Exclusive vendor relationships not available through any other channel.
Technology that
gets out of your way.
Six proprietary tools, unified inside one Member Portal. Built for dealers by people who understand the dealer's day. Available to every member from day one, no tiers, no extra fees.
Central Ordering Platform
Strata becomes dealer of record. Access brands independents can't reach alone.
Rebate Reconciliation
SKU-level, real-time, bi-weekly payments. Fastest turnaround in the market.
Bill Pay
Consolidated payables. Automated documentation. Full audit trail.
Partner Hub
Marketing assets branded to your dealership, ready on demand.
Preferred Partner Program
Enhanced margin. Amplified marketing. Dedicated inside sales.
Learning Management (LMS)
Proprietary FE&S education + vendor training, all in one place.
Access brands that don't work
with independents directly.
Strata becomes the dealer of record. Orders flow through one unified portal. No credit checks. No account setup friction. Full rebate credit retained. Your ERP integration stays intact, your ordering process doesn't change.
Every dollar. Every SKU.
Every two weeks.
Proprietary reconciliation technology audits every transaction at the invoice level. Data refreshes every 30 minutes, 24 hours a day. Bi-weekly payments, fastest turnaround in the market. No period-end guessing. No errors slipping past.
One flow replaces
dozens of vendor portals.
Consolidated vendor payables, automated documentation, full audit trail. Your team stops chasing invoices across dozens of systems. No manual invoice matching required.
The leading FE&S LMS with
proprietary & vendor training.
24/7 vendor-specific training accessible to every dealer rep. Self-paced, completable between jobs. Proprietary courses built for dealer reps. CFSP certification materials at member rates.
Your brand.
Professional marketing. Today.
Professionally designed marketing and sales assets, branded to your dealership. Ready to deploy on demand. No agency required.
Brands that invest in dealers
who invest in them.
Preferred Partner is where select vendors unlock enhanced margin tiers, amplified co-op marketing, and dedicated inside sales coverage in exchange for deeper strategic alignment with Strata dealers.
Technology investment
that compounds.
Every year, more capability. Here's what we're building next. These items are in development and are not yet live capabilities.
Predictive Intelligence
AI-powered insights for rebate tracking and smarter vendor selection, based on your purchasing patterns.
More Vendors on COP
Continued expansion of manufacturers available through the Central Ordering Platform.
Better Visibility
Shipment tracking, procurement workflows, and category-level market intelligence.
Smarter Training
LMS course recommendations matched to what your team sells most.
Members-only commercial refrigeration and cooking equipment, sold only by authorized Strata GPO dealers. A modern interpretation of valor, honor, dignity, strength. Engineered to give independents margin protection in high-commoditization categories.
Essential commercial
refrigeration and cooking.
A focused refrigeration and cooking portfolio covering the categories dealers sell most, engineered for reliability, backed by category-leading warranties.
Reach-Ins
Single, double, and triple section reach-in refrigerators and freezers for high-volume operations.
Undercounters
Compact undercounter refrigerators and freezers engineered for tight-footprint installations.
Prep Tables
Sandwich, pizza, and mega-top prep tables with refrigerated bases for everyday kitchen use.
Cooking
Ranges, fryers, griddles, and cooking equipment built for high-volume commercial service.
Combi & Convection
Programmable cooking equipment for kitchens that demand consistency at scale.
Specialty
Back-bar, merchandisers, worktop refrigeration, and specialty cooking pieces rounding out the line.
Backed by warranties competitive
with top-tier brands.
Category-leading coverage engineered into every unit.
Parts & Labor
Standard two-year parts & labor coverage on every Valyr refrigeration unit, handled through Strata's authorized dealer network.
Compressor
Extended compressor coverage exceeding most independent brand warranties in the category, peace of mind where reliability counts.
Support
Stateside warranty claims and parts support. One call, not a routing tree. Backed by the Strata member services team.
Refrigeration coverage applies to all Valyr refrigeration units. Cooking warranty terms vary by category, all units exceed standard independent-brand coverage in the segment.
When customers buy Valyr,
they buy it from you.
Your margin. Protected.
Engineered into categories where brand-name equipment doesn't differentiate. You own the margin because nobody else can price against you.
No online sellers.
Authorized Strata dealers only. Customers can't shop the same product elsewhere, they buy from the dealer who sold them the kitchen.
You own the customer.
Strata handles sourcing, quality control, and logistics behind the scenes. The relationship, the fulfillment, and the repeat business stay with you.
Built for dealers.
Built to grow.
Passionate about your business and the lives that depend on it. Thought partners in your growth, not just a purchasing group. We help you transform what you build, what your team earns, and what your family inherits.
"Champion for the collective."
Decades of foundation.
One acceleration.
Strata's been part of the foodservice equipment industry for decades. What changed in 2023 was the commitment to technology, capability, and long-term dealer advantage.
Excell Marketing era.
Strong vendor partnerships, dealer-centric support, and the trust-based relationships that still define the Strata network today.
Strategic acquisitions. Technology investment.
Private equity partnership. Organizational restructure. Infrastructure investment. The 2023 rebrand to Strata GPO marked the shift from traditional co-op to modern platform.
Six platforms, one Member Portal.
Central Ordering Platform launched. Rebate reconciliation automated at the SKU level. LMS, Partner Hub, and Preferred Partner Program live. Dedicated dealer leadership team. 350+ members, 97% retention.
Other groups cut costs.
We invest in capabilities.
Private equity backing gives Strata capital and decision speed that traditional co-ops can't match. Capital is deployed into dealer capabilities, not corporate overhead.
Invested in you.
Capital deployed toward member capabilities, not corporate overhead. Technology that gets better every year.
Decisions move faster.
No board approval cycles. Faster decisions. Faster feedback loops. Faster iteration on the tools dealers actually use.
Built to lead the market.
Not a group hoping to survive. Long-term commitment. Relationships that compound over years, not quarters.
The team behind Strata.
People who understand dealer operations because most of them have lived them.
John Perruccio
Chief Executive Officer
Keith Kelly
Executive Vice President
Andrew Meyer
Chief Financial Officer
Emma Stamm
VP Sales & Marketing
Trevor Peach
Marketing Director
Corrina Kelly
Director of Resources
The relationships that
make the network work.
NAFEM
North American Association of Food Equipment Manufacturers, active member.
MAFSI
Manufacturers' Agents Association for the Foodservice Industry, associate.
Always Food Safe
Food safety certification and training partner.
FEDA
Foodservice Equipment Distributors Association affiliation, building shared standards for the dealer channel.
How dealers win.
In their own words.
Deep dives on buying groups, rebate reconciliation, technology investments, and the practical economics of dealer growth. Written for dealers, not for search engines, though it works for both.
How Technology Investments Separate Modern GPOs From Traditional Co-ops
A plain-English explanation of what FE&S dealers should expect from a buying group's tech stack in 2026, and what they shouldn't settle for.
Read the articleHow to Evaluate a Buying Group: 10 Questions That Matter
A dealer's-eye checklist for evaluating any GPO, and what separates groups that negotiate pricing from groups that build infrastructure.
Read the articleThe Real Cost of Quarterly Rebates: What Dealers Leave on the Table
Why period-end rebate estimates miss dollars. How SKU-level, bi-weekly reconciliation changes what dealers actually collect.
Read the articleThese route to dedicated landing pages under /go/*. Linked here as placeholder anchors until campaign URLs are finalized.
See Strata with
your numbers in mind.
Tell us a little about your dealership and we'll send you a personalized walkthrough. Twenty minutes with the right person on our team. No generic pitch.
Four steps.
Zero pressure.
Share a few details
Tell us about your dealership, name, revenue range, dealer type. 60 seconds, 5 fields.
We generate your demo
Our system creates a personalized demo environment tuned to your dealer profile.
A rep is assigned
Your dedicated Strata rep is auto-assigned. You'll get their name, photo, and calendar link.
Walk through together
20-minute live walkthrough of the Member Portal with your rep. Confidential. No commitment.
Tell us about your dealership.
Five fields. Sixty seconds. We'll match you with the right rep and send you a personalized demo within one business day.
Confidential. No commitment.
Just a real conversation.
Confidential
Your information never leaves the Strata sales team. Not sold, not shared, not aggregated.
20 Minutes
Short enough to fit between jobs. Long enough to show real value.
No Obligation
If we're not the right fit, we'll tell you. If we are, we show you specific dollar impact.
Your demo is
ready.
A personalized demo environment has been created just for you. Your rep has been notified. Book a walkthrough at a time that works, and we'll see you there.
Tap below to book your 20-minute walkthrough with [Your Strata rep]. Your demo URL will be shared during the call and emailed to you after.
📅 Book your walkthroughIn the meantime:
20 minutes.
Your numbers. Our model.
A confidential fit conversation. No pressure. No obligation. If we're the right partner, we'll show you specific dollar impact based on your vendors and volume.
Send us a note.
Built for independent dealers. Backed by collective buying power.
Independent dealers access 140 manufacturer programs, bi-weekly rebates, and a team that actually picks up the phone, without the politics of a traditional co-op.
Enhanced Margin
Preferential pricing tiers individual dealers can't negotiate alone.
Amplified Marketing
Education support and co-op marketing from preferred vendors.
Rebate Reconciliation
SKU-level capture. Bi-weekly payments. Every dollar audited.
Dedicated Sales
Inside sales team identifying growth opportunities, not a call center.
Get the full story.
We'll send you the Strata overview plus a personalized demo invite.
Not all buying groups are created equal.
Member
login.
Existing Strata members sign in to the Member Portal to access ordering, rebates, billing, LMS, Partner Hub, and Preferred Partner Program.
This page is a
placeholder.
This anchor represents one of the /go/* landing pages. Final copy and URL slug to be finalized with Dave.
Website Wireframe & Sitemap
The information architecture for strata-gpo.com. Solid cards are built and previewable in this wireframe. Dashed/flagged items are proposed or pending input. Click any built page to jump to its live preview.
Section-by-section content of each built page, top to bottom. This is the content map a writer or builder works from. All copy is whitelist-aligned (May 2026 approved copy pass).
Home Live
- Announcement strip , 4 rotating messages, dismissable
- Hero , rotating headline + 6 feature tiles + 4-stat bar (350+ / 140 / Bi-wk / 97%)
- Trust bar , NAFEM, MAFSI, Always Food Safe, FEDA
- Benefit cards ×4 , Enhanced Margin, Amplified Marketing, Rebate Reconciliation, Dedicated Sales
- PE differentiator , 4 cells: speed, 100% PE funding, indemnification, innovation
- Comparison table , Strata vs Traditional Co-op
- CTA banner , Setup a Demo
Dealers Live
- Hero , "Your independence. Our infrastructure."
- 3 Challenges , Pricing, Operations, Access
- Outcomes list + stat sidebar , 4 dealer wins
- Dealer segments ×4 , brick & mortar, D&B, hospitality/govt, e-comm
- Testimonials ×3 , Tillman, Bliemeister, Wilson
- CTA banner
Vendors Live
- Hero , "One relationship. Hundreds of dealers."
- Vendor value ×4 , One AR Account, Volume Conversion, Training at Scale, Multi-Segment Reach
- Preferred Partner Program , 3 pillars
- Vendor proof ×3 , placeholder slots awaiting named-vendor numbers
- Brand network , logo strip + exclusive-relationships line
- Dual CTA , talk to vendor team / apply for Preferred
Platform Live
- Hero , "Technology that gets out of your way."
- 6-tile overview
- 6 detailed feature blocks , COP, Rebate, Bill Pay, LMS, Partner Hub, Preferred Partner
- Roadmap row , AI & forward items, clearly labeled "coming"
- CTA banner
Valyr Live
- Hero , charcoal/gold identity, "Built with Valor."
- Category cards ×6 , refrigeration (3) + cooking (3)
- Warranty grid ×3 + coverage footnote
- Dealer economics ×3 , margin, exclusivity, ownership
- CTA banner
About Live
- Hero , "Built for dealers. Built to grow." + passion/thought-partner line
- History timeline ×3 , Foundation / Platform / Acceleration
- PE advantage ×3
- Leadership ×6 , Perruccio, K.Kelly, Meyer, Stamm, Peach, C.Kelly (initials avatars, swap-ready)
- Recognition ×4 , NAFEM, MAFSI, Always Food Safe, FEDA
Insights Live
- Hero
- 3 article cards , Tech / Buying Group / Rebate (stubs)
- Campaign LP placeholders , /go/* anchors
- 8 migrated articles , in data/articles.json, to be wired to inline views
Setup a Demo Live
- Hero , "See Strata with your numbers in mind."
- 4-step "how it works"
- 5-field form , clean, no internal pipeline shown
- Zero-risk reassurance ×3
- → Thank You , token + assigned rep + Calendly
Pages and modules recommended but not yet built. Each carries a rationale and what it depends on. These are the "should we build it" calls for the client.
Earnings Calculator Needs model
Dealer Segment Pages ×4 Proposed
Campaign Landing Pages · /go/* Dave’s 3 LPs
Resources / Downloads Proposed
Events / Conference Proposed
Member Portal SSO Bridge Architecture TBD
Open items requiring a client call before launch. Grouped by type. FUZE recommendations marked in purple.