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FROM THE STRATA VAULT
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A buying group built for today's
foodservice equipment dealers.
Better Technology. Stronger Partnerships. Higher Margins.
What Sets Us Apart
Three reasons dealers stay. And why they came in the first place.

Technology

Six platforms built into a single portal. Less admin. More selling.

Private Equity Backing

We invest in capabilities while other groups cut costs.

Operational Efficiency

One partnership replaces 400+ individual vendor relationships.

WHY STRATA
Your dealership deserves the buying power of the biggest names in foodservice.
Strata GPO brings 200+ manufacturer partnerships, exclusive pricing, proprietary technology, and dedicated dealer support to independent dealers across North America.
200+
Manufacturer Partners
30+
Years of Foundation
Hundreds of Millions
in Combined Buying Power
The Opportunity
Your results deserve better terms.

You already run a legitimate dealership. Strata gives independents the leverage national chains get.

You don't change who you are. You gain what they have.

If you're building for the long term, your purchasing should work like it.

Introducing Strata
A collective of dealers built for leverage.

Foodservice equipment dealers across North America buy through Strata.

That combined volume gets you better pricing and better programs.

You keep your independence. You gain the leverage that comes with scale.

Technology
The foundation of everything we do.

Efficiency

Less time managing vendors, more time running your business.

Profitability

Better programs, faster rebates, tighter margin control.

Business Intelligence

Real-time data on volume, incentives, and purchasing by vendor.

The tools deliver efficiency. PE backing and operational infrastructure keep everything running.

Member Portal
Six tools. One platform. Live from day one.

Bill Pay

Consolidates all vendor payables into a single flow.

Rebate Reconciliation

Captures SKU-level data and reconciles in real time.

Central Ordering Platform

Replaces fragmented vendor portals with one access point.

Preferred Partner Program

Unlocks access and terms individual dealers can't reach alone.

Learning Management System

Builds product knowledge and accelerates new hire ramp.

Partner Hub

Professional marketing assets, ready to deploy on demand.

Bill Pay
Consolidated vendor payables.

The Problem

Your team is manually matching invoices, chasing documentation, and managing payables across dozens of vendors.

What Strata Does

Bill Pay consolidates all vendor payables into a single flow with automated documentation, a full audit trail, and no manual matching required.

Explore Bill Pay Detail
◆ From the Strata Vault
Deep Dive
Bill Pay walkthrough.

One Payment Process

All vendor payables consolidated into a single flow. No more juggling dozens of portals and payment terms.

Automated Documentation

Every transaction documented automatically. Invoice matching, receipt tracking, and reconciliation handled by the system.

Audit Trail Built In

Complete transaction history from purchase to payment. Compliance-ready documentation without manual effort.

Rebate Reconciliation
SKU-level, real-time.

The Problem

Rebates are calculated at period-end with incomplete data. Errors go unnoticed. Dollars go uncollected.

What Strata Does

Strata's rebate technology captures SKU-level data and reconciles in real time. Period-end is a confirmation, not a guessing game.

Real-time transaction-level tracking. No manual spreadsheets. Bi-weekly payments with the fastest turnaround in the market.

Rebate Dashboard
Real-time rebate visibility across all vendor programs.
$2.6M
In Incentives
$28.9M
Qualified Purchases
Bi-Weekly
Payment Cycle
100%
Transparency

No surprises. No hidden details. No missed dollars.

Explore Rebate Dashboard
◆ From the Strata Vault
Deep Dive
Rebate dashboard walkthrough.

Transaction-Level Tracking

Every SKU, every vendor, every dollar. Real-time reconciliation eliminates the guesswork of traditional rebate management.

Vendor Breakdown

See exactly which manufacturers are driving your rebate earnings. Identify opportunities to consolidate and grow.

Payment Timeline

Bi-weekly payment schedule with full audit trail. Track upcoming payments and historical earnings by period.

Quarterly Projections

Live estimates of your rebate earnings based on current purchasing velocity. Plan ahead with confidence.

Central Ordering Platform
The only buying group with a Central Ordering Platform.

The Problem

Some manufacturers only work with the largest dealers. Your team juggles multiple portals and still can't access the brands you need.

What Strata Does

Strata becomes the dealer of record, opening access to brands that won't work with independents. No credit checks, no account setup.

Skip redistributor markups. All purchases stay in-group with full rebate credit. ERP integration keeps your ordering intact.

Explore Central Ordering Platform Demo
◆ From the Strata Vault
Demo Space
Central Ordering Platform in action.
This Vault is reserved for a light Central Ordering Platform demo walkthrough. Order flow visualization, vendor access showcase, and ERP integration preview.
Demo
Order Flow
Live
Vendor Access
ERP
Integration
Central Ordering Platform By the Numbers
The platform behind your vendor access.
50+
Vendors on Platform
5-10
Hours Saved Weekly
Zero
Markups or Fees
Full
Rebate Credit
Preferred Partner Program
Enhanced terms beyond standard access.

Enhanced Margin

Preferential pricing tiers that individual dealers can't negotiate alone.

Amplified Marketing

Education support and co-op marketing from preferred vendors.

Price-Match Protection

Protection for dealers who specify product in competitive situations.

Dedicated Inside Sales

Actively converting your out-of-group purchasing into in-group savings.

Look for the Preferred Partner label. It means the relationship is already built.

Learning Management System
24/7 vendor-specific training in every rep's hands.

The Problem

Product knowledge is inconsistent. New hires take months to ramp. Full-day training pulls people off the floor.

What Strata Does

Self-paced courses between jobs. CFSP materials at discounted rates. 33 proprietary courses built for dealer reps.

When your team knows the equipment, they quote with confidence and close faster.

Explore LMS Catalog
◆ From the Strata Vault
Deep Dive
LMS course catalog.

Vendor-Specific Training

Courses from leading manufacturers covering installation, operation, troubleshooting, and sales positioning.

CFSP Certification Path

38 CFSP credit opportunities. Study materials at deeply discounted rates. Industry-recognized certification.

Category Curriculum

Reach-ins, warewashers, ovens, ventilation. Category-specific training that turns knowledge into closed deals.

Sales Resources

102 ready-to-use sales tools. Spec sheets, comparison guides, and ROI calculators for the field.

By the Numbers
The only FE&S LMS with proprietary education and vendor training under one roof.
124
Vendors
476
Dealer Users
5,513
Completed Courses
98%
Rated 4+ Stars
50
On-Demand Webinars
33
Proprietary Courses
102
Sales Resources
38
CFSP Credit Opps
Partner Hub
All your marketing assets, finally in one place.

The Problem

Your salespeople hunt down manufacturer materials, work with outdated files, and send proposals that don't look professional.

What Strata Does

Partner Hub gives every rep a fully customized marketing and sales platform, branded to your dealership, ready today.

Customized templates. Centralized assets. Professional tools. No more hunting.

Explore Partner Hub
◆ From the Strata Vault
Deep Dive
Partner Hub preview.

Branded Templates

Flyers, postcards, email campaigns, and social media. All customized to your dealership branding, ready to deploy.

Asset Library

Vendor brand materials, product images, spec sheets. Centralized, organized, and always current.

Design Tools

Professional design capabilities without the agency price tag. Drag-and-drop creation for your sales team.

Usage Tracking

See which assets drive results. Data on downloads, deployments, and engagement across your team.

Strata's member portal is visited daily by our staff, and it allows us instant access to Strata programs and vendor/dealer contact information. The online reports show the accuracy and the transparency of Strata. It is clear that the Strata team is working for the dealers, and it is a relief knowing we have them working daily to increase the bottom line profits of our company.
Jamie Wilson
Wilson Restaurant Supply • Member Since 1996
Challenge
The best programs are relationship-gated.
  • Some manufacturers limit dealer access, prioritizing their largest accounts
  • "Exclusive" brands come with volume commitments that don't fit independents
  • Building those relationships from scratch takes time you should spend selling
Outcome
130 manufacturer programs. Already negotiated.

Brands like Hoshizaki, Middleby, True, Vollrath, Winco, and Serv-Ware.

Access that previously required scale you didn't have.

Specify the brands your customers ask for, with confidence.

We've already done the relationship work. You show up at the table.

How It Works
Strength in numbers.

Traditional Vendors

125+ partners from heavy equipment to Jan-San supplies. Lower prices, pre-negotiated contracts, quality brands, vendor support and training.

Specialty Vendors

15 specialty partners: software, finance, marketing tools. Every negotiation delivers terms you'd never get alone.

Preferred Partners go further. Strata invests its own resources to drive purchasing to key manufacturers, delivering better programs in the categories that matter most.

Explore Category Breakdown
◆ From the Strata Vault
Deep Dive
Vendor portfolio breakdown.

Heavy Equipment

Cooking, refrigeration, warewashing, and ventilation from industry-leading manufacturers with preferred pricing tiers.

Smallwares & Supplies

Jan-San, tabletop, storage, and disposables. High-frequency categories where small margin gains compound.

Specialty Partners

Software, financing, marketing tools, and insurance. Business services negotiated at group rates.

Preferred Partners

Enhanced terms, dedicated inside sales, and marketing co-op support in the categories that matter most.

We were members of another buying group for 22 years. We joined Strata approximately two years ago and have been very, very happy with the change. We have seen more rebate dollars coming to us, less restrictions for our company, and have experienced more support with factory issues. It is refreshing to work with people who enjoy what they do and do so with positive attitudes.
Shaleen Tillman
Waco Restaurant Supply
Challenge
You compete like a national account. But you don't get paid like one.
  • National accounts sit in pricing tiers independents can't reach alone
  • Every quote becomes a tradeoff: protect margin or win the job
  • Margin pressure limits investment in people, inventory, and growth
Outcome
We negotiate collectively. You win individually.

Pricing typically reserved for dealers much larger than you.

Rebates that reward growth and consistency.

Better margin on every quote, without changing how you operate.

Financial Advantage
Your margin works harder inside Strata.

Group-Negotiated Pricing

Access better pricing across 200+ manufacturers. Deeper participation unlocks additional incentives.

Rebates That Work

Proprietary reconciliation technology audits every transaction. Bi-weekly payments. No manual tracking.

Real-Time Visibility

Member Portal shows quarterly rebate estimates. Live data on volume, incentives, and purchases by vendor.

$2.6M in incentives on $28.9M in qualified purchases.

Explore Financial Detail
◆ From the Strata Vault
Deep Dive
Financial mechanics.

Bi-Weekly Payments

Fastest rebate turnaround in the market. No waiting for quarterly or annual settlements.

Proprietary Auditing

SKU-level transaction auditing catches every dollar. Our technology eliminates the errors manual processes miss.

Transparent Reporting

Real-time dashboards show exactly where your money comes from. No black boxes, no surprises at period-end.

Margin Protection

Price-match programs, preferred pricing tiers, and group-negotiated contracts that protect your margins in competitive situations.

Vendor programs and discounts have been as good as or better than our prior buying group, which we were with for 14 years.
Craig Bliemeister
Fisher Fixture
Private Label
Exclusive equipment. Better margins.

Valyr Private Label

Members-only commercial refrigeration and cooking equipment. Margin protection in high-commoditization categories.

Competitive Advantage

Customers can't price-shop the same product elsewhere. Competitive pricing that protects margin while staying customer-friendly.

Explore Valyr Catalog
◆ From the Strata Vault
Deep Dive
Valyr private label catalog.

Commercial Refrigeration

Reach-ins, walk-ins, prep tables, and display cases. Competitive specs with margin protection built in.

Cooking Equipment

Ranges, ovens, fryers, and griddles. Quality construction at pricing that wins bids without sacrificing margin.

Margin Analysis

Side-by-side comparison vs. branded alternatives. See the margin difference on every category.

Exclusivity Details

Not available through any other channel. Your customers buy from you, not just through you.

Impact
Your brand. Your customers. Our infrastructure.

When customers buy Valyr, they're buying from you. Strata handles manufacturer relationships, quality control, and logistics.

You own the customer relationship and fulfillment. Stop choosing between winning the bid and making money.

Challenge
Vendor management steals time from selling and service.
  • Programs change constantly: pricing, rebates, rules, contacts
  • Factory coordination eats hours every week
  • Your team juggles dozens of portals just to keep orders moving
Outcome
Get back 5-10 hours a week. Spend it where it matters.

Centralized vendor coordination. One team manages it all.

Direct escalation when factory issues need immediate attention.

Systems that reduce busywork around ordering, tracking, and program updates.

Operations
Your team focuses on customers. We handle the vendor complexity.

Dedicated Account Teams

People who understand how dealers operate. Not a call center.

Vendor Management

We manage manufacturer relationships, updates, and escalation on your behalf.

Central Ordering

Access vendors you couldn't reach before. All through one platform.

Automated Reconciliation

Data in your hands, decisions in your control. No manual tracking required.

One partnership replaces 400+ individual vendor relationships.

PE Advantage
Other groups cut costs. We invest in capabilities.

PE Advantage

Faster decisions, no board approval cycles. Capital deployed toward member capabilities, not overhead. 100% indemnification.

Operational Advantage

Half to full headcount equivalent recovered in back-office time. Full-time teams for rebate reconciliation, vendor coordination, and dealer support.

Technology investment that compounds. More capability every year.

Strata's member portal is visited daily by our staff, and it allows us instant access to Strata programs and vendor/dealer contact information. The online reports show the accuracy and the transparency of Strata.
Jamie Wilson
Wilson Restaurant Supply • Member Since 1996
Partnership
We don't just help you buy. We help you win.

Vendor Negotiation

Collective buying power working on your behalf, continuously.

Private Label

Exclusive equipment with margin protection built in.

Hands-On Training

Product knowledge that turns into closed deals.

Networking & Events

Peer dealers, manufacturer decision-makers, and Strata leadership in the same room.

Dedicated Service

Account support that understands how dealers actually operate.

Events & Community
Learn together. Grow together.

Industry Conferences

Connect with manufacturer decision-makers, not just sales reps.

Quarterly Webinars

Best practices, product updates, and vendor insights on your schedule.

Dealer Meetings

Regional and national gatherings with manufacturers and peers.

Vendor Training

Direct access to manufacturer reps and product specialists.

The best dealers learn from each other.

Impact
Beyond the booth. Building real relationships.

Meet manufacturer decision-makers directly.

Share strategies with peers who face the same challenges.

Get early access to new products and programs.

See live demos of Central Ordering Platform, Partner Hub, and Preferred Partner Program Hub. Meet Strata leadership face to face. The network pays dividends.

Network
Built for dealers like you.
350+
Members
97%
Retention
30+
Years

Members across every dealer type: brick & mortar, design & build, hospitality, government, e-commerce. Revenue range: $1M to $30B.

Growth Trajectory
2026: Doubling down on what matters most.

Preferred Partner Expansion

Better programs, more training, stronger partnerships with the brands you depend on.

Vendor Portfolio Growth

New partnerships in high-specification categories where dealers need more options.

Platform Enhancement

Continued investment in Central Ordering Platform, Member Portal, and Partner Hub.

Future Vision
We're not done building.

AI-Powered Insights

Predictive rebate tracking and smarter vendor selection based on your purchasing patterns.

Faster Ordering

More manufacturers on Central Ordering Platform, better shipment visibility, streamlined procurement.

Better Intelligence

Market trends, pricing signals, and category insights when you need them.

Smarter Training

Course recommendations based on what your team sells most.

The goal: less time managing vendors, more time selling.

History
35+ years of foundation. Now entering our acceleration phase.
Foundation
1995-2015
Strong vendor partnerships and dealer support as Excell Marketing
Platform
2015-2023
Strategic acquisitions, PE backing, technology investment, 2023 rebrand
Acceleration
2024-2026
AI automation, Central Ordering Platform, new Member Portal, dedicated dealer leadership

Everyone is doing what traditional buying groups do. We are different.

Private Equity
Built to invest. Backed to deliver.

Technology Investment

Central Ordering Platform, Member Portal, Partner Hub, Preferred Partner Program Hub. With more coming.

Program Expansion

We negotiate aggressively and move into new categories without short-term cost pressure.

Stability

We're not a buying group hoping to survive. We're built to lead the market.

Long-Term Commitment

Manufacturer and dealer relationships that compound over years, not quarters.

The Advantage
Other groups cut costs. We invest in capabilities.

Full-Time Sales Team

Identifying growth opportunities for dealers, not just managing accounts.

Dedicated Rebate Team

Auditing every dollar so you don't have to.

Technology Team

Building platforms that reduce your admin burden. More capability every year.

Account Support

People who understand dealer operations, not just programs.

We're not just managing programs. We're building the future of dealer purchasing.

Membership
Six platforms from day one.
Central Ordering Platform, LMS, Member Portal, Preferred Partner Program, Partner Hub, Rebate Dashboard.
Week 1

Fit Conversation

Confidential conversation about your operation, priorities, and growth goals.

Week 2

Spend Review

We review your vendor spend and show you the specific opportunities.

Weeks 3-4

Setup & Launch

We handle transition and setup so your team stays focused on customers.

90%+ member retention. The number speaks for itself.

Industry Recognition
The partnerships behind the platform.
Key recognitions and affiliations across the foodservice equipment industry.
NAFEM
Association
MAFSI
Association
Always Food Safe
Certification
Middleby
Partner

35 years of industry relationships. Now accelerating.

Getting Started
A simple 4-step process.
Step 1

20-Minute Fit Conversation

Confidential, no obligation. We learn about your business.

Step 2

Review Membership Terms

We show you the specific dollar impact based on your vendors and volume.

Step 3

Onboarding Kickoff

We handle transition and setup so your team stays focused.

Step 4

Portal Access Live

Programs activated. Your team is running from day one.

Find Your Fit
◆ From the Strata Vault
Deep Dive
Find your fit.

Quick Wins

Already buying from our vendors? Immediate savings on your existing purchasing. No changes to your operation required.

Growth Mode

Ready to expand your vendor relationships and product lines. Strata opens doors to manufacturers you couldn't reach alone.

Enterprise

Multi-location dealers who need consolidated purchasing, advanced analytics, and dedicated account management.

Exploring

Not sure yet? Start with a confidential conversation. We'll show you the specific dollar impact for your business.

Let's see if this is a fit.
20 minutes, no obligation.
A confidential conversation about your current situation, followed by a financial assessment showing the specific dollar impact based on your vendors and volume.
125%
SLIDE INDEX×
Introduction
01Title / Mission
02What Sets Us Apart
03Why Strata
04The Opportunity
05Introducing Strata
Act 1: Technology
06Tech Foundation
07Member Portal
08Bill Pay
09Rebate Reconciliation
10Rebate Numbers
11Central Ordering Platform
12Central Ordering Platform
13Preferred Partner
14LMS
15LMS Numbers
16Partner Hub
17Testimonial
Act 2: Vendor Access
18Access Challenge
19130 Programs
20How Access Works
21Testimonial
Act 3: Financial Advantage
22Financial Challenge
23Win Individually
24Margin Advantage
25Testimonial
26Private Label
27Private Label Impact
Act 4: Operations
28Ops Challenge
295-10 Hours Back
30We Handle It
31PE + Operations
32Testimonial
Act 5: Partnership
33Beyond Platform
34Events
35Events Impact
Act 6: Credibility & Close
36Network Strength
372026 Growth
38Future Vision
3935+ Years
40PE Backing
41PE Advantage
42Membership
43Recognition
44Getting Started
45Let's Talk