S

Strata Deck Platform

Architecture v3
Updated Feb 2026 • 45 Slides • 6 Acts
Deck Flow
The Vault System
Presentation Modes
Intelligence Features
45
Main Slides
6
Narrative Acts
9
Vault Branches
5
Testimonials
54
Total Experiences
Introduction
Challenge
Outcome
Solution
Testimonial
Technology
Impact / Data
CTA
Vault Branch
Branch Path
Introduction
1
Title / Mission
Introduction
Mission & Vision
Better Technology. Stronger Partnerships. Higher Margins. Mission and vision statements for Strata GPO.
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2
What Sets Apart
Introduction
Three Differentiators
Technology, PE Backing, and Operational Efficiency. Why dealers stay and why they come in the first place.
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3
Reserved
Flex Slot
Insert As Needed
Mission/vision visual, transition, or cheerleader slide. Flexible placeholder.
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4
The Opportunity
Outcome
Your Results Deserve Better Terms
You already run a legitimate dealership. Strata gives independents the leverage national chains get.
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5
Introducing Strata
Solution
A Collective Built for Leverage
Combined volume gets better pricing and programs. Independence stays. Scale arrives.
Act 1: Technology
6
Tech Foundation
Technology
Three Outcomes Every Tool Delivers
Efficiency, Profitability, Business Intelligence. PE backing and infrastructure keep it running.
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7
Member Portal
Technology
Six Tools. One Platform. Day One.
Bill Pay, Rebate Reconciliation, Central Ordering Platform, Preferred Partner, LMS, Partner Hub. Table layout.
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8
Bill Pay
Solution
Consolidated Vendor Payables
One payment process. Automated documentation. Audit trail built in.
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9
Rebate Recon
Solution
SKU-Level Real-Time Reconciliation
No manual spreadsheets. Bi-weekly payments. Fastest turnaround in market.
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10
Rebate Numbers
Impact
Dashboard / Data Viz
$2.6M in incentives on $28.9M qualified purchases. Real-time rebate visibility.
11
Central Ordering Platform
Technology
Central Ordering Platform
Strata becomes dealer of record. Skip markups. ERP integration. Only buying group with a Central Ordering Platform.
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12
COP Numbers
Impact
COP Visualization
Volume processed, time recovered per dealer, error reduction vs. fragmented portals.
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13
Preferred Partner
Solution
Enhanced Terms Beyond Standard Access
Better margin, amplified marketing, price-match protection, dedicated inside sales.
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14
LMS
Solution
Learning Management System
24/7 vendor training. CFSP materials. 33 proprietary courses. Phone-accessible.
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15
LMS Numbers
Impact
By the Numbers
124 vendors, 476 users, 5,513 courses, 98% rated 4+ stars. Cascade animation.
16
Partner Hub
Solution
Marketing & Sales Enablement
Branded templates, centralized assets, design tools, usage tracking.
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17
Testimonial
Testimonial
Jamie Wilson, Wilson Restaurant Supply
"The Strata team is working for the dealers." Member Since 1996.
V1
Bill Pay Detail
Vault
Bill Pay Deep Dive
Automated documentation walkthrough, vendor consolidation flow, audit trail examples.
V2
Rebate Dashboard
Vault
Rebate Dashboard Walkthrough
Live dashboard preview. SKU-level data, vendor breakdown, payment timeline.
V3
COP Demo
Vault
Central Ordering Platform Demo
Light demo space. Order flow walkthrough, vendor access showcase, ERP integration preview. Placeholder for live demo integration.
V4
LMS Preview
Vault
LMS Course Catalog
Course categories, completion metrics, CFSP pathway, vendor training samples.
V5
Partner Hub Preview
Vault
Partner Hub Marketing Tools
Template gallery, asset library preview, campaign builder walkthrough.
Act 2: Vendor Access
18
Access Challenge
Challenge
Best Programs Are Relationship-Gated
Manufacturers limit access. "Exclusive" brands require volume commitments that don't fit independents.
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19
130 Programs
Outcome
Already Negotiated
Hoshizaki, Middleby, True, Vollrath, Winco, Serv-Ware. Access that required scale you didn't have.
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20
How Access Works
Solution
Strength in Numbers
125+ traditional vendors, 15 specialty. Every negotiation delivers lower prices, contracts, support.
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21
Testimonial
Testimonial
Shaleen Tillman, Waco Restaurant Supply
"More rebate dollars, less restrictions, more support." Switched from 22-year competitor.
V6
Category Breakdown
Vault
Full Vendor Portfolio
Heavy equipment, smallwares, specialty, Preferred Partners. Mapped by category with tier context.
Act 3: Financial Advantage
22
Financial Challenge
Challenge
Compete Like National. Not Paid Like One.
Pricing tiers independents can't reach. Every quote is a tradeoff: margin or win.
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23
Win Individually
Outcome
We Negotiate Collectively
Pricing reserved for larger dealers. Rebates that reward growth. Better margin on every quote.
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24
Margin Works Harder
Solution
Group Pricing + Rebate Tech + Real-Time Visibility
$2.6M incentives on $28.9M. Bi-weekly payments. Member Portal shows quarterly estimates.
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25
Testimonial
Testimonial
Craig Bliemeister, Fisher Fixture
"As good as or better than our prior buying group, which we were with for 14 years."
26
Private Label
Solution
Valyr Private Label Line
Members-only equipment. Margin protection in commodity categories. Not available elsewhere.
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27
Private Label Impact
Impact
Your Brand. Your Customers. Our Infrastructure.
Strata handles manufacturer relationships, QC, logistics. You own the customer.
V7
Financial Detail
Vault
Margin Mechanics Deep Dive
Bi-weekly payments, proprietary auditing, transparent reporting, margin protection details.
V8
Valyr Catalog
Vault
Private Label Product Catalog
Commercial refrigeration, cooking equipment, margin analysis, exclusivity details.
Act 4: Operations
28
Ops Challenge
Challenge
Vendor Management Steals Time
Programs change constantly. Factory coordination eats hours. Dozens of portals to juggle.
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29
5-10 Hrs Back
Outcome
Get Back 5-10 Hours a Week
Centralized coordination. Direct escalation. Systems that reduce busywork.
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30
We Handle It
Solution
Your Team Focuses on Customers
Dedicated account teams. Central Ordering Platform access. Automated rebate reconciliation. One partnership replaces 400+ vendors.
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31
PE + Ops
Solution
PE Backing + Operational Advantage
Faster decisions, capital for capabilities, 100% indemnification. Half to full headcount recovered.
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32
Testimonial
Testimonial
Jamie Wilson, Wilson Restaurant Supply
"Online reports show accuracy and transparency of Strata." Consider sourcing second testimonial.
Act 5: Partnership & Growth
33
Beyond Platform
Solution
We Help You Win
Vendor negotiation, private label, training, networking, dedicated service team.
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34
Events
Solution
Learn Together. Grow Together.
Industry conferences, quarterly webinars, dealer meetings, vendor training.
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35
Events Impact
Impact
Beyond the Booth
Meet decision-makers. Share strategies with peers. Live demos. Meet Strata leadership.
Act 6: Credibility & Close
36
Network Strength
Impact
Built for Dealers Like You
Every dealer type. $1M to $30B revenue. 350+ members. 97% retention. 30 years.
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37
2026 Growth
Solution
Doubling Down on What Matters
Preferred Partner expansion, vendor portfolio growth, platform enhancement.
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38
Future Vision
Technology
We're Not Done Building
AI-powered insights, faster ordering, market intelligence, smarter training.
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39
35+ Years
Impact
Foundation → Platform → Acceleration
1995-2015 Excell Marketing. 2015-2023 acquisitions + rebrand. 2024+ AI + Central Ordering Platform. Timeline animation.
40
PE Backing
Solution
Built to Invest. Backed to Deliver.
Technology investment, program expansion, stability, long-term commitment.
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41
PE Advantage
Solution
Other Groups Cut Costs. We Invest.
Full-time sales team, rebate team, technology team, account support.
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42
Membership
Solution
What You Get + 4-Week Onboarding
Six platforms from day one. Week-by-week rollout. 90%+ retention.
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43
Recognition
Impact
Partnerships Behind the Platform
NAFEM, MAFSI, Always Food Safe, Middleby. 35 years of industry relationships.
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44
Join Process
Solution
4-Step Partnership Process
20-min fit conversation, review terms, onboarding kickoff, portal access live.
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45
Let's Talk
CTA
20 Minutes. No Obligation.
Consultation + financial assessment. Show specific dollar impact by vendor and volume.
V9
Find Your Fit
Vault
Dealer Self-Qualification
Four profiles: quick wins, growth, enterprise, undecided. Profile selection reveals self-image.
45 main slides + 9 Vault branches = 54 total experiences  |  6 narrative acts following Challenge → Outcome → Solution → Proof emotional arc

The Vault System

Nine hidden branches containing deeper detail on specific topics. In Rep Mode, Vaults are invisible until the rep unlocks them. In Self-Guided Mode, a pulsing Strata mark hints at their presence. Every Vault interaction generates behavioral intelligence.

Act 1: Technology Vaults
V1

Bill Pay Deep Dive

Automated documentation walkthrough, vendor consolidation flow, before/after comparisons of payables management. Shows the actual time savings and error reduction.

Branches from: Slide 8 (Bill Pay)
Signal: Ops-heavy dealer with significant vendor count
V2

Rebate Dashboard Walkthrough

Live-style dashboard preview showing SKU-level data, vendor breakdown, payment timeline, and the $2.6M / $28.9M proof point in context. Interactive feel.

Branches from: Slide 10 (Rebate Numbers)
Signal: Margin-motivated. High conversion indicator.
V3

Central Ordering Platform Demo

Light demo space for the Central Ordering Platform. Order flow walkthrough showing how Strata acts as dealer of record. Vendor access showcase, ERP integration preview, and throughput metrics.

Demo Space
Branches from: Slide 11-12 (Central Ordering Platform)
Signal: Needs vendor access they can't get independently
V4

LMS Course Catalog

Course categories, completion metrics, CFSP credit pathway, vendor-specific training samples. Shows breadth and depth of the learning platform.

Branches from: Slide 14-15 (LMS)
Signal: Invests in team development, values product knowledge
V5

Partner Hub Marketing Tools

Template gallery preview, asset library walkthrough, campaign builder demo. Shows how quickly a rep can produce professional marketing materials.

Branches from: Slide 16 (Partner Hub)
Signal: Invests in their own marketing and brand presence
Act 2: Vendor Access Vault
V6

Category Breakdown

Heavy equipment, smallwares, specialty partners, and Preferred Partners. The full portfolio mapped by category with pricing tier context and access requirements.

Branches from: Slide 20 (How Access Works)
Signal: Prospect cares about breadth and specific brands
Act 3: Financial Advantage Vaults
V7

Financial Detail

Bi-weekly payment mechanics, proprietary auditing methodology, transparent reporting examples, and margin protection breakdown. The money story told in detail.

Branches from: Slide 24 (Margin Works Harder)
Signal: Margin-motivated. Highest conversion indicator.
V8

Valyr Private Label Catalog

Commercial refrigeration and cooking equipment lineup. Margin analysis vs. branded alternatives. Exclusivity details and customer positioning strategy.

Branches from: Slide 26-27 (Private Label)
Signal: Competes on price in commodity categories
Act 6: Credibility Vault
V9

Find Your Fit

Four dealer profiles: quick wins, growth, enterprise, and undecided. Self-qualification that reduces sales friction. Which profile they hover on reveals self-image and priorities.

Branches from: Slide 44 (Join Process)
Signal: Which profile they select reveals buying motivation

Two Presentation Modes

Token creation determines mode. Each generates different behavioral data while delivering the same core narrative across all 45 slides and 9 Vault branches.

▶ Rep-Driven Mode

Vault triggers are hidden. The prospect sees a clean deck with no distractions.
Rep reads the room. When the prospect leans in on a topic, the rep decides to go deeper.
Rep enters the cheat code. Double-tap the Strata mark, or press V on keyboard. The Vault trigger materializes with a glow animation.
"Let me show you something most people don't see." Activates reciprocity and exclusivity simultaneously.
Rep can jump to any Vault. V+1 through V+9 open specific Vaults from any slide. Enables non-linear conversation flow.

◆ Self-Guided Mode

Vault marks are visible. A pulsing Strata mark with "VAULT ACCESS" hint appears on Vault-enabled slides.
Auto-advance drives pacing. Slides progress with a timer bar. Prospect can pause, skip, or reverse.
Prospect discovers on their own. Opening a Vault pauses auto-advance. Closing returns to flow.
Every interaction is tracked. Which Vaults, how long, in what order. Data feeds the Intelligence Dashboard.
Token controls the access window. Link expires after the set period. Each session tracked independently.
Rep Cheat Codes
V

Reveal Current Vault

Triggers the Vault mark on the current slide with a glow-in animation.

V + 1-9

Jump to Specific Vault

Opens any of the 9 Vaults from anywhere. V+3 jumps to Central Ordering Platform Demo even from slide 2.

Double-Tap ◆

Touch/Click Unlock

Double-tap the Strata mark in the top corner. Works on tablets and touch screens.

ESC

Exit Vault

Returns to the main deck flow and advances to the next slide.

Intelligence Features

The deck becomes a behavioral intelligence instrument. Every interaction generates implicit qualification data that traditional sales processes take weeks to uncover.

Phase 1

Vault Intelligence Briefing

Auto-generated one-paragraph intel brief after prospect views the deck. "This prospect spent 3x average time on financial slides, opened the Valyr Vault, and returned twice to Getting Started. Recommended approach: lead with margin impact and private label exclusivity."

Turns passive viewing data into actionable sales coaching.
Phase 1

Heat Signature Replay

Visual timeline showing exactly how the prospect navigated all 45 slides and 9 Vaults. Forward, backward, pauses, returns. The navigation story tells the rep more than any survey.

Reveals attention patterns invisible in traditional presentations.
Phase 1

Vault Unlock Notifications

Real-time alert when a prospect opens any of the 9 Vaults. Enables the rep to call within minutes of peak engagement. Timing follow-up to engagement peaks dramatically increases conversion.

Connects sales outreach to the exact moment of highest interest.
Phase 1

Engagement Scoring

Composite score (0-100) based on slides viewed, Vaults opened, time in deck, and CTA engagement. Pipeline view shows all prospects ranked by demonstrated interest.

Data-driven pipeline prioritization replaces guesswork.
Phase 2

Prospect-Specific Slide Injection

Before sending a token, the rep injects a custom slide: "What Strata means for Midwest Kitchen Supply specifically." One personalized slide changes the entire experience.

Personalization at scale without custom deck builds.
Phase 2

Conference Mode

Special booth version with shared leaderboard: "Dealers who've explored all 9 Vaults." Gamifies the experience at live events. Ties to prize drawing for complete exploration.

Extends deck engagement into event-scale activation.
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