A buying group built for today's
foodservice equipment dealers.

Better Technology. Stronger Partnerships. Higher Margins.

What Sets Us Apart

Three reasons dealers stay. And why they came in the first place.

Technology

Six platforms built into a single portal. Less admin. More selling.

Private Equity Backing

We invest in capabilities while other groups cut costs.

Operational Efficiency

One partnership replaces 400+ individual vendor relationships.

WHY STRATA

Your dealership deserves the buying power of the biggest names in foodservice.

Strata GPO brings 200+ manufacturer partnerships, exclusive pricing, proprietary technology, and dedicated dealer support to independent dealers across North America.

200+

Manufacturer Partners

30+

Years of Foundation

Hundreds of Millions

in Combined Buying Power

The Opportunity

Your results deserve better terms.

You already run a legitimate dealership. Strata gives independents the leverage national chains get.

You don't change who you are. You gain what they have.

If you're building for the long term, your purchasing should work like it.

Introducing Strata

A collective of dealers built for leverage.

Foodservice equipment dealers across North America buy through Strata.

That combined volume gets you better pricing and better programs.

You keep your independence. You gain the leverage that comes with scale.

Technology

The foundation of everything we do.

Efficiency

Less time managing vendors, more time running your business.

Profitability

Better programs, faster rebates, tighter margin control.

Business Intelligence

Real-time data on volume, incentives, and purchasing by vendor.

The tools deliver efficiency. PE backing and operational infrastructure keep everything running.

Member Portal

Six tools. One platform. Live from day one.

Bill Pay

Consolidates all vendor payables into a single flow.

Rebate Reconciliation

Captures SKU-level data and reconciles in real time.

Central Ordering Platform

Replaces fragmented vendor portals with one access point.

Preferred Partner Program

Unlocks access and terms individual dealers can't reach alone.

Learning Management System

Builds product knowledge and accelerates new hire ramp.

Partner Hub

Professional marketing assets, ready to deploy on demand.

The
Problem

Your team is manually matching invoices, chasing documentation, and managing payables across dozens of vendors.

ACT 01: TECHNOLOGY

Bill Pay

What Strata Does:

Bill Pay consolidates all vendor payables into a single flow with automated documentation, a full audit trail, and no manual matching required.

One payment process for all vendors

Automated documentation and reconciliation

Audit trail built in from the start

Deep Dive

Bill Pay walkthrough.

One Payment Process

All vendor payables consolidated into a single flow. No more juggling dozens of portals and payment terms.

Automated Documentation

Every transaction documented automatically. Invoice matching, receipt tracking, and reconciliation handled by the system.

Audit Trail Built In

Complete transaction history from purchase to payment. Compliance-ready documentation without manual effort.

The
Problem

Rebates are calculated at period-end with incomplete data. Errors go unnoticed. Dollars go uncollected.

ACT 01: TECHNOLOGY

Rebate Reconciliation

What Strata Does:

Strata's rebate technology captures SKU-level data and reconciles in real time, so period-end is a confirmation, not a guessing game.

Real-time transaction-level tracking

No manual spreadsheets, no missed bonuses

Bi-weekly payments, fastest turnaround in the market

Rebate Reconciliation

BY THE NUMBERS

If you're building for the long term, your purchasing should work like it.

REAL TIME

rebate visibility across all vendor programs

$2.6M

in incentives on

$28.9M

in qualified purchases

surprises

hidden details

missed dollars

ACT 01: TECHNOLOGY

P 01

Deep Dive

Rebate dashboard walkthrough.

Transaction-Level Tracking

Every SKU, every vendor, every dollar. Real-time reconciliation eliminates the guesswork of traditional rebate management.

Vendor Breakdown

See exactly which manufacturers are driving your rebate earnings. Identify opportunities to consolidate and grow.

Payment Timeline

Bi-weekly payment schedule with full audit trail. Track upcoming payments and historical earnings by period.

Quarterly Projections

Live estimates of your rebate earnings based on current purchasing velocity. Plan ahead with confidence.

The
Problem

Some manufacturers only work with the largest dealers. Your team juggles multiple portals and still can't access the brands you need.

ACT 01: TECHNOLOGY

Central Ordering Platform (COP)

What Strata Does:

Strata becomes the dealer of record, opening access to brands that won't work with independents, without credit checks or account setup.

Skip redistributor markups and account setup friction

All purchases stay in-group: full rebate credit maintained

ERP integration keeps your ordering process intact

Demo Space

Central Ordering Platform in action.

This Vault is reserved for a light Central Ordering Platform demo walkthrough. Order flow visualization, vendor access showcase, and ERP integration preview.

Demo

Order Flow

Live

Vendor Access

ERP

Integration

Central Ordering Platform

BY THE NUMBERS

150

Volume processed through the platform

240
MINUTES

Time recovered per week per dealer

75
PERCENT

Error reduction vs. fragmented vendor portals

ACT 01: TECHNOLOGY

P 01

The
Problem

The best programs are relationship-gated. Building vendor relationships takes time you should spend selling.

ACT 01: TECHNOLOGY

Preferred Partner Program

What Strata Does:

Strata invests its own resources to drive purchasing to key manufacturers, securing enhanced terms beyond standard buying group access.

Enhanced margin through preferential pricing tiers

Amplified marketing and education support from preferred vendors

Price-match protection for dealers who specify product

Dedicated inside sales actively converting your out-of-group purchasing

The
Problem

Your team's product knowledge is inconsistent. New hires take months to get up to speed. Full-day training sessions pull people off the floor.

ACT 01: TECHNOLOGY

Learning Management System (LMS)

What Strata Does:

The LMS puts 24/7 vendor-specific training in every rep's hands, on their schedule, from their phone.

Self-paced courses completable between jobs

CFSP study materials at deeply discounted rates

Category-specific curriculum: reach-ins, warewashers, ovens, and more

33 proprietary product courses built specifically for dealer reps

Deep Dive

LMS course catalog.

Vendor-Specific Training

Courses from leading manufacturers covering installation, operation, troubleshooting, and sales positioning.

CFSP Certification Path

38 CFSP credit opportunities. Study materials at deeply discounted rates. Industry-recognized certification.

Category Curriculum

Reach-ins, warewashers, ovens, ventilation. Category-specific training that turns knowledge into closed deals.

Sales Resources

102 ready-to-use sales tools. Spec sheets, comparison guides, and ROI calculators for the field.

Learning Management System

BY THE NUMBERS

The only FE&S LMS with proprietary education and vendor training under one roof.

124

vendors

476

dealer users

5,513

completed courses

98%

of courses rated 4+ stars

on-demand webinars

proprietary product courses

102

sales resources

CFSP credit opportunities

PARTNERS: MAFSI, Always Food Safe, NAFEM, MIDDLEBY

ACT 01: TECHNOLOGY

P 01

The
Problem

Your salespeople are hunting down manufacturer materials, working with outdated files, and sending proposals that don't look professional.

ACT 01: TECHNOLOGY

Marketing and Sales Enablement, Partner Hub

What Strata Does:

Partner Hub gives every rep access to a fully customized marketing and sales platform, branded to your dealership, ready to use today.

Customized templates: flyers, postcards, email, social media

Centralized asset library: vendor brand materials, product images, spec sheets

Professional design tools without the agency price tag

Usage tracking so you see what actually drives results

Deep Dive

Partner Hub preview.

Branded Templates

Flyers, postcards, email campaigns, and social media. All customized to your dealership branding, ready to deploy.

Asset Library

Vendor brand materials, product images, spec sheets. Centralized, organized, and always current.

Design Tools

Professional design capabilities without the agency price tag. Drag-and-drop creation for your sales team.

Usage Tracking

See which assets drive results. Data on downloads, deployments, and engagement across your team.

What Our Members Are Saying

Strata's member portal is visited daily by our staff, and it allows us instant access to Strata programs and vendor/dealer contact information. The online reports show the accuracy and the transparency of Strata. It is clear that the Strata team is working for the dealers, and it is a relief knowing we have them working daily to increase the bottom line profits of our company.

Jamie Wilson, Wilson Restaurant Supply (Member Since 1996)

ACT 01: TECHNOLOGY

P 01

Challenge

The best programs are relationship-gated.

Some manufacturers limit dealer access, prioritizing their largest accounts
"Exclusive" brands come with volume commitments that don't fit independents
Building those relationships from scratch takes time you should spend selling

Outcome

130 manufacturer programs. Already negotiated.

Brands like Hoshizaki, Middleby, True, Vollrath, Winco, and Serv-Ware.

Access that previously required scale you didn't have.

Specify the brands your customers ask for, with confidence.

How It Works

Strength in numbers.

Traditional Vendors: 125+ partners from heavy equipment to Jan-San supplies. Lower prices, pre-negotiated contracts, quality brands, vendor support and training.

Specialty Vendors: 15 specialty partners: software, finance, marketing tools. Every negotiation delivers terms you'd never get alone.

Preferred Partners go further. Strata invests its own resources to drive purchasing to key manufacturers, delivering better programs in the categories that matter most.

Explore Category Breakdown

◆ From the Strata Vault

Deep Dive

Vendor portfolio breakdown.

Heavy Equipment

Cooking, refrigeration, warewashing, and ventilation from industry-leading manufacturers with preferred pricing tiers.

Smallwares & Supplies

Jan-San, tabletop, storage, and disposables. High-frequency categories where small margin gains compound.

Specialty Partners

Software, financing, marketing tools, and insurance. Business services negotiated at group rates.

Preferred Partners

Enhanced terms, dedicated inside sales, and marketing co-op support in the categories that matter most.

What Our Members Are Saying

We were members of another buying group for 22 years. We joined Strata approximately two years ago and have been very, very happy with the change. We have seen more rebate dollars coming to us, less restrictions for our company, and have experienced more support with factory issues.

Shaleen Tillman, Waco Restaurant Supply

Challenge

You compete like a national account. But you don't get paid like one.

National accounts sit in pricing tiers independents can't reach alone
Every quote becomes a tradeoff: protect margin or win the job
Margin pressure limits investment in people, inventory, and growth

Outcome

We negotiate collectively. You win individually.

Pricing typically reserved for dealers much larger than you.

Rebates that reward growth and consistency.

Better margin on every quote, without changing how you operate.

Financial Advantage

Your margin works harder inside Strata.

Group-Negotiated Pricing: Access better pricing across 200+ manufacturers. Deeper participation unlocks additional incentives.

Rebates That Work: Proprietary reconciliation technology audits every transaction. Bi-weekly payments. No manual tracking.

Real-Time Visibility: Member Portal shows quarterly rebate estimates. Live data on volume, incentives, and purchases by vendor.

$2.6M in incentives on $28.9M in qualified purchases.

Explore Financial Detail

◆ From the Strata Vault

Deep Dive

Financial mechanics.

Bi-Weekly Payments

Fastest rebate turnaround in the market. No waiting for quarterly or annual settlements.

Proprietary Auditing

SKU-level transaction auditing catches every dollar. Our technology eliminates the errors manual processes miss.

Transparent Reporting

Real-time dashboards show exactly where your money comes from. No black boxes, no surprises at period-end.

Margin Protection

Price-match programs, preferred pricing tiers, and group-negotiated contracts that protect your margins in competitive situations.

What Our Members Are Saying

Vendor programs and discounts have been as good as or better than our prior buying group, which we were with for 14 years.

Craig Bliemeister, Fisher Fixture

Private Label

Exclusive equipment. Better margins.

Valyr Private Label: Members-only commercial refrigeration and cooking equipment. Margin protection in high-commoditization categories.

Competitive Advantage: Customers can't price-shop the same product elsewhere. Competitive pricing that protects margin while staying customer-friendly.

Explore Valyr Catalog

◆ From the Strata Vault

Deep Dive

Valyr private label catalog.

Commercial Refrigeration

Reach-ins, walk-ins, prep tables, and display cases. Competitive specs with margin protection built in.

Cooking Equipment

Ranges, ovens, fryers, and griddles. Quality construction at pricing that wins bids without sacrificing margin.

Margin Analysis

Side-by-side comparison vs. branded alternatives. See the margin difference on every category.

Exclusivity Details

Not available through any other channel. Your customers buy from you, not just through you.

Impact

Your brand. Your customers. Our infrastructure.

When customers buy Valyr, they're buying from you. Strata handles manufacturer relationships, quality control, and logistics.

You own the customer relationship and fulfillment. Stop choosing between winning the bid and making money.

Challenge

Vendor management steals time from selling and service.

Programs change constantly: pricing, rebates, rules, contacts
Factory coordination eats hours every week
Your team juggles dozens of portals just to keep orders moving

Outcome

Get back 5-10 hours a week. Spend it where it matters.

Centralized vendor coordination. One team manages it all.

Direct escalation when factory issues need immediate attention.

Systems that reduce busywork around ordering, tracking, and program updates.

Operations

Your team focuses on customers. We handle the vendor complexity.

Dedicated Account Teams: People who understand how dealers operate. Not a call center.

Vendor Management: We manage manufacturer relationships, updates, and escalation on your behalf.

Central Ordering: Access vendors you couldn't reach before. All through one platform.

Automated Reconciliation: Data in your hands, decisions in your control. No manual tracking required.

One partnership replaces 400+ individual vendor relationships.

PE Advantage

Other groups cut costs. We invest in capabilities.

PE Advantage: Faster decisions, no board approval cycles. Capital deployed toward member capabilities, not overhead. 100% indemnification.

Operational Advantage: Half to full headcount equivalent recovered in back-office time. Full-time teams for rebate reconciliation, vendor coordination, and dealer support.

Technology investment that compounds. More capability every year.

What Our Members Are Saying

Jamie Wilson, Wilson Restaurant Supply (Member Since 1996)

Partnership

We don't just help you buy. We help you win.

Vendor Negotiation

Collective buying power working on your behalf, continuously.

Private Label

Exclusive equipment with margin protection built in.

Hands-On Training

Product knowledge that turns into closed deals.

Networking & Events

Peer dealers, manufacturer decision-makers, and Strata leadership in the same room.

Dedicated Service

Account support that understands how dealers actually operate.

Events & Community

Learn together. Grow together.

Industry Conferences

Connect with manufacturer decision-makers, not just sales reps.

Quarterly Webinars

Best practices, product updates, and vendor insights on your schedule.

Dealer Meetings

Regional and national gatherings with manufacturers and peers.

Vendor Training

Direct access to manufacturer reps and product specialists.

Impact

Beyond the booth. Building real relationships.

Meet manufacturer decision-makers directly.

Share strategies with peers who face the same challenges.

Get early access to new products and programs.

Built for dealers like you.

The Network

350+

Members

97%

Retention

30+

Years

Growth Trajectory

2026: Doubling down on what matters most.

Preferred Partner Expansion

Better programs, more training, stronger partnerships with the brands you depend on.

Vendor Portfolio Growth

New partnerships in high-specification categories where dealers need more options.

Platform Enhancement

Continued investment in Central Ordering Platform, Member Portal, and Partner Hub.

Future Vision

We're not done building.

AI-Powered Insights

Predictive rebate tracking and smarter vendor selection based on your purchasing patterns.

Faster Ordering

More manufacturers on Central Ordering Platform, better shipment visibility, streamlined procurement.

Better Intelligence

Market trends, pricing signals, and category insights when you need them.

Smarter Training

Course recommendations based on what your team sells most.

History

35+ years of foundation. Now entering our acceleration phase.

1995-2015 • Foundation

Strong vendor partnerships and dealer support as Excell Marketing

2015-2023 • Platform

Strategic acquisitions, PE backing, technology investment, 2023 rebrand

2024-2026 • Acceleration

AI automation, Central Ordering Platform, new Member Portal, dedicated dealer leadership

Private Equity

Built to invest. Backed to deliver.

Technology Investment

Central Ordering Platform, Member Portal, Partner Hub, Preferred Partner Program Hub. With more coming.

Program Expansion

We negotiate aggressively and move into new categories without short-term cost pressure.

Stability

We're not a buying group hoping to survive. We're built to lead the market.

Long-Term Commitment

Manufacturer and dealer relationships that compound over years, not quarters.

The Advantage

Other groups cut costs. We invest in capabilities.

Full-Time Sales Team

Identifying growth opportunities for dealers, not just managing accounts.

Dedicated Rebate Team

Auditing every dollar so you don't have to.

Technology Team

Building platforms that reduce your admin burden. More capability every year.

Account Support

People who understand dealer operations, not just programs.

Six platforms from day one.

Membership

Central Ordering Platform, LMS, Member Portal, Preferred Partner Program, Partner Hub, Rebate Dashboard.

Week 1

Fit Conversation

Confidential conversation about your operation, priorities, and growth goals.

Week 2

Spend Review

We review your vendor spend and show you the specific opportunities.

Weeks 3-4

Setup & Launch

We handle transition and setup so your team stays focused on customers.

The partnerships behind the platform.

Industry Recognition

Key recognitions and affiliations across the foodservice equipment industry.

NAFEM

North American Association of Foodservice Equipment Manufacturers

MAFSI

Foodservice Sales & Marketing Association

Always Food Safe

Food Safety Certification Partner

Middleby

Strategic Technology Partnership

Getting Started

A simple 4-step process.

Step 1: 20-Minute Fit Conversation

Confidential, no obligation. We learn about your business.

Step 2: Review Membership Terms

We show you the specific dollar impact based on your vendors and volume.

Step 3: Approval & Setup

We handle all the paperwork and onboarding logistics.

Step 4: Day One Launch

Full platform access, dedicated account support, immediate program activation.

Deep Dive

Find your fit.

Quick Wins

Already buying from our vendors? Immediate savings on your existing purchasing. No changes to your operation required.

Growth Mode

Ready to expand your vendor relationships and product lines. Strata opens doors to manufacturers you couldn't reach alone.

Enterprise

Multi-location dealers who need consolidated purchasing, advanced analytics, and dedicated account management.

Exploring

Not sure yet? Start with a confidential conversation. We'll show you the specific dollar impact for your business.

Let's see if this is a fit.

20 minutes, no obligation.

Technology

Private Equity Backing

Operational Efficiency

Efficiency

Profitability

Business Intelligence

Bill Pay

Rebate Reconciliation

Central Ordering Platform

Preferred Partner Program

Learning Management System

Partner Hub

One Payment Process

Automated Documentation

Audit Trail Built In

Rebate Reconciliation

Transaction-Level Tracking

Vendor Breakdown

Payment Timeline

Quarterly Projections

Central Ordering Platform

Vendor-Specific Training

CFSP Certification Path

Category Curriculum

Sales Resources

Learning Management System

Branded Templates

Asset Library

Design Tools

Usage Tracking

Heavy Equipment

Smallwares & Supplies

Specialty Partners

Preferred Partners

Bi-Weekly Payments

Proprietary Auditing

Transparent Reporting

Margin Protection

Commercial Refrigeration

Cooking Equipment

Margin Analysis

Exclusivity Details

Vendor Negotiation

Private Label

Hands-On Training

Networking & Events

Dedicated Service

Industry Conferences

Quarterly Webinars

Dealer Meetings

Vendor Training

Built for dealers like you.

Preferred Partner Expansion

Vendor Portfolio Growth

Platform Enhancement

AI-Powered Insights

Faster Ordering

Better Intelligence

Smarter Training

Technology Investment

Program Expansion

Stability

Long-Term Commitment

Full-Time Sales Team

Dedicated Rebate Team

Technology Team

Account Support

Six platforms from day one.

The partnerships behind the platform.

Step 1: 20-Minute Fit Conversation

Step 2: Review Membership Terms

Step 3: Approval & Setup

Step 4: Day One Launch

Quick Wins

Growth Mode

Enterprise

Exploring

Let's see if this is a fit.

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